Greeting visitors with a proud smile, he is curious and funny. Juan Villatoro didn't start out growing coffee like his brothers and father before him. In the 1970's and early 80s, he was raising cattle and growing corn. His father had given him a small lot for coffee production, so he began planting coffee. As the cattle business died away, he worked in the coffee nursery and then fully committed to coffee, buying up other small lots for production. At 63, Juan enjoys playing the piano and dedicating time to his grandson Raúl.